Dimitris, John Fidas’ son, was always talented in painting. It is worth mentioning that, thanks to his exceptional talent, he was granted a scholarship in 1930 by the Municipality of Kalamata to study in Italy. However, his family did not let him to become an artist, but they persuaded him to focus on the artistic part of shoemaking. He, thus, became a top designer in quality men shoes. He always envisaged and made unique designs. Dimitris made the first knitted shoe in Greece, which was featured in Lambropoulos department store and became the first big hit of Fidas company.
In the coming years, we recruited French and British designers, as well as the best Greek designers, and, in 1984, after buying the big Injection machine, we named a special shoes type Boxer. Boxer is as dynamic and faithful to its owner as the little dog which is its trademark.
Boxer shoes for men and women are extremely comfortable, elegant and long-lasting. High technology combines with the finest design to enable people to walk in comfort all around the world.